What is it
Artistes and the music companies should look for some out-of-the-box solutions rather than means to herald the end of the free-download era.
For instance, they could offer high-quality downloads, for free, on their own websites. Revenues could be generated by inserting 10-second long advertisement-jingles in the mp3’s (or files of a similar digital format) before or after the piece of music that a user wishes to download, in addition to the advertisements displayed on the site.
More at: http://sidhusaaheb.blogspot.com/2006/10/innovative-solutions-for-preventing.html
Why is it needed
Artistes and music companies lose a lot of revenues on account of online music piracy.
Where is the money
In the advertising revenues earned through the ‘spots’ inserted in free music downloads, in addition to the money earned through online advertising.
