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	<title>Comments on: Consumer Products via SMS</title>
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	<description>Helping the Startup Culture in Pakistan!</description>
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		<title>By: farzal</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-452</link>
		<dc:creator>farzal</dc:creator>
		<pubDate>Mon, 15 Sep 2008 10:28:06 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-452</guid>
		<description>sorry - should have mentioned that the core of amaana is about p2p payments of monetary value as low as Rs. 1 on any mobile phone using any carrier in Pakistan.

once you do that, everything else is easier. 

the p in p2p can be an airline, your taxi wala, your utility company or your family in the US sending you instant remittance payment.</description>
		<content:encoded><![CDATA[<p>sorry &#8211; should have mentioned that the core of amaana is about p2p payments of monetary value as low as Rs. 1 on any mobile phone using any carrier in Pakistan.</p>
<p>once you do that, everything else is easier. </p>
<p>the p in p2p can be an airline, your taxi wala, your utility company or your family in the US sending you instant remittance payment.</p>
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		<title>By: farzal</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-451</link>
		<dc:creator>farzal</dc:creator>
		<pubDate>Mon, 15 Sep 2008 10:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-451</guid>
		<description>AA guys,
I guess I am very late to the thread, but hopefully provide some help.

amaana has over 200,000 beta users who have exchanged payments and bought products using simple SMS commands. The website, amaana.com is a little cryptic, but the usability of product has allowed it to go so far within beta. The interface to the payment platforms are SMS, Email, Web, etc. A simple checkout API can be found under tools. But we have many more available on request.

Now we are in process of commercializing (signing up banks, retail agents where unbanked can load/encash amaana accounts, telcos).

yes, complete e-commerce and m-commerce services can be offered as some of you have alluded to.

my email is farzal $ amaana.com</description>
		<content:encoded><![CDATA[<p>AA guys,<br />
I guess I am very late to the thread, but hopefully provide some help.</p>
<p>amaana has over 200,000 beta users who have exchanged payments and bought products using simple SMS commands. The website, amaana.com is a little cryptic, but the usability of product has allowed it to go so far within beta. The interface to the payment platforms are SMS, Email, Web, etc. A simple checkout API can be found under tools. But we have many more available on request.</p>
<p>Now we are in process of commercializing (signing up banks, retail agents where unbanked can load/encash amaana accounts, telcos).</p>
<p>yes, complete e-commerce and m-commerce services can be offered as some of you have alluded to.</p>
<p>my email is farzal $ amaana.com</p>
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		<title>By: Yousuf</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-147</link>
		<dc:creator>Yousuf</dc:creator>
		<pubDate>Wed, 13 Aug 2008 22:12:28 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-147</guid>
		<description>PS: you might want to look at http://www.bytesense.biz to know about the execution of this idea.</description>
		<content:encoded><![CDATA[<p>PS: you might want to look at <a href="http://www.bytesense.biz" rel="nofollow">http://www.bytesense.biz</a> to know about the execution of this idea.</p>
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		<title>By: Yousuf</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-146</link>
		<dc:creator>Yousuf</dc:creator>
		<pubDate>Wed, 13 Aug 2008 22:11:17 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-146</guid>
		<description>This is an interesting discussion.

@Suleman: The keyword for you SMPP engines. You can find the opensource API at http://code.google.com . Most of the available libraries on SMPP does limit you. e.g They dont allow you to manipulate with changing the sending origin of the SMS, but you should be able to change as per se ETSI GSM 11.11 and 11.14 Standards.

@X. I completely agree with you. The guy has done his homework. I worked on SMS based services for over a year, and in the end we came up with the same solution. Mobile operators everywhere act as a gatekeepers unlike ISPs, thus the VAS driven services are operator based. Good news is mobile operators would partner with you and groom you as a startup as long as you show them the money in your idea. This is how they evaluate

1. The business plan (how is your idea going to generate the money)
2. If they launch it right now, how much popular would it be and when will any competitor will be able to catch upto it.
3. Is it worth paying premium money and grooming a bunch of non-serious monday who think they hit upon a million dollar idea.

A word of advice of all enterpreneurs out there, before you go onto meet an investor, or a telecom operator you must have answers to the questions quoted above, and should cater for the points below.

Before you go on to sell an idea, you must have a bare bones demo ready that should be able to withstand the technical grilling your idea is going to take. If your starts with, we are working on a platform, the game is over. and there are no second chances 

about java based applications, by implementing your idea on GPRS, you are limiting your idea

1. Not all handsets support J2ME (and yes I am talking about cheap mobile phones, and majority of public have those)
2. The application development time will be huge. (Different addressing modes and api;s for different handset manufacturing)
3. The testing and benchmarking will be very very costly.

A company like yahoo with yahoo! go cannot support its application on all the handsets out there, so you think you can address them all? The most widely supported mobile application is opera mini and gmail for mobile, and even they support only 65% of the mobile handsets.</description>
		<content:encoded><![CDATA[<p>This is an interesting discussion.</p>
<p>@Suleman: The keyword for you SMPP engines. You can find the opensource API at <a href="http://code.google.com" rel="nofollow">http://code.google.com</a> . Most of the available libraries on SMPP does limit you. e.g They dont allow you to manipulate with changing the sending origin of the SMS, but you should be able to change as per se ETSI GSM 11.11 and 11.14 Standards.</p>
<p>@X. I completely agree with you. The guy has done his homework. I worked on SMS based services for over a year, and in the end we came up with the same solution. Mobile operators everywhere act as a gatekeepers unlike ISPs, thus the VAS driven services are operator based. Good news is mobile operators would partner with you and groom you as a startup as long as you show them the money in your idea. This is how they evaluate</p>
<p>1. The business plan (how is your idea going to generate the money)<br />
2. If they launch it right now, how much popular would it be and when will any competitor will be able to catch upto it.<br />
3. Is it worth paying premium money and grooming a bunch of non-serious monday who think they hit upon a million dollar idea.</p>
<p>A word of advice of all enterpreneurs out there, before you go onto meet an investor, or a telecom operator you must have answers to the questions quoted above, and should cater for the points below.</p>
<p>Before you go on to sell an idea, you must have a bare bones demo ready that should be able to withstand the technical grilling your idea is going to take. If your starts with, we are working on a platform, the game is over. and there are no second chances </p>
<p>about java based applications, by implementing your idea on GPRS, you are limiting your idea</p>
<p>1. Not all handsets support J2ME (and yes I am talking about cheap mobile phones, and majority of public have those)<br />
2. The application development time will be huge. (Different addressing modes and api;s for different handset manufacturing)<br />
3. The testing and benchmarking will be very very costly.</p>
<p>A company like yahoo with yahoo! go cannot support its application on all the handsets out there, so you think you can address them all? The most widely supported mobile application is opera mini and gmail for mobile, and even they support only 65% of the mobile handsets.</p>
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		<title>By: BA</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-135</link>
		<dc:creator>BA</dc:creator>
		<pubDate>Sun, 13 Jul 2008 05:05:32 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-135</guid>
		<description>It&#039;s not SMS per se, but the newly launched Genie mobile payments service launched by Mobilink / Inov8 Limited does satisfy a few of the issues above. Most times it isn&#039;t as simple as sending an SMS and having your meal delivered. Extensive integrations with mobile networks and financial institutions ALONG with the product providers are necessary to create the platform needed. From my experience with Genie, i believe it has great potential. 

It&#039;s a basic JAVA application that can work with most mobile phones over GPRS and (once you have linked a bank account / credit card), you can pay for services like utility bills and mobile airtime. From the news section on Inov8&#039;s website, i believe you might also be able to order meals from McDonalds soon. 

I have used the service as part of its pilot launch for a while now and think it&#039;s great! It is extremely secure as you don&#039;t have to expose your credit card / account details anywhere to the application itself or to the party you are paying. Has any of you tried it out?</description>
		<content:encoded><![CDATA[<p>It&#8217;s not SMS per se, but the newly launched Genie mobile payments service launched by Mobilink / Inov8 Limited does satisfy a few of the issues above. Most times it isn&#8217;t as simple as sending an SMS and having your meal delivered. Extensive integrations with mobile networks and financial institutions ALONG with the product providers are necessary to create the platform needed. From my experience with Genie, i believe it has great potential. </p>
<p>It&#8217;s a basic JAVA application that can work with most mobile phones over GPRS and (once you have linked a bank account / credit card), you can pay for services like utility bills and mobile airtime. From the news section on Inov8&#8242;s website, i believe you might also be able to order meals from McDonalds soon. </p>
<p>I have used the service as part of its pilot launch for a while now and think it&#8217;s great! It is extremely secure as you don&#8217;t have to expose your credit card / account details anywhere to the application itself or to the party you are paying. Has any of you tried it out?</p>
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		<title>By: X ---</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-116</link>
		<dc:creator>X ---</dc:creator>
		<pubDate>Sat, 05 Jul 2008 16:20:06 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-116</guid>
		<description>Suleman:
Gladly
I need to know how to get in touch with you though.....drop me a note?
Fariha has my email address if you dont see it on the site.

Thanks,</description>
		<content:encoded><![CDATA[<p>Suleman:<br />
Gladly<br />
I need to know how to get in touch with you though&#8230;..drop me a note?<br />
Fariha has my email address if you dont see it on the site.</p>
<p>Thanks,</p>
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		<title>By: Suleman</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-95</link>
		<dc:creator>Suleman</dc:creator>
		<pubDate>Mon, 30 Jun 2008 04:46:38 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-95</guid>
		<description>Fariha: I&#039;d be sure to get in touch with him ? thank you.

X---: Yeah, sure. Please put me in touch with people with relevant experience. That&#039;d be a great help.</description>
		<content:encoded><![CDATA[<p>Fariha: I&#8217;d be sure to get in touch with him ? thank you.</p>
<p>X&#8212;: Yeah, sure. Please put me in touch with people with relevant experience. That&#8217;d be a great help.</p>
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		<title>By: X ---</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-89</link>
		<dc:creator>X ---</dc:creator>
		<pubDate>Sun, 29 Jun 2008 15:49:28 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-89</guid>
		<description>I have worked extensively on product development on this front from an independent services company and can tell from experience that there is an acute lack of interest in this business sector due to two reasons.

Primarily, the there is a significant lack of uncertainity for the delivery place of the order. If you remember, when pizza hut and kfc initiated their delivery units, they strictly ask for a PTCL number for the delivery destination and would often call that number and check if the order had actually been placed. There is a trust element in the order being placed. 

Next comes the cash value. unless the restaurant is charging at the point they recieve the order, for them its a waste of effort if they go out and deliver. They also know that once someone has made the payment, it probably wont be a scam.

But how do ou charge? With most of your market (over 98%) being prepaid driven, there generally is not enough balance in one account to pay for such a transaction. Also, from what we have seen, mobile firms want to offer these services on revenue sharing bases, and the amounts they charge are insane. Until a company like ipass, or even qpay comes and sets up a centralized platform for this, it most probably wont happen.

@suleman: nearly every mobile services company in pakistan has done pull sms services. these are fairly basic services. I can put you in touch with some people if you want.</description>
		<content:encoded><![CDATA[<p>I have worked extensively on product development on this front from an independent services company and can tell from experience that there is an acute lack of interest in this business sector due to two reasons.</p>
<p>Primarily, the there is a significant lack of uncertainity for the delivery place of the order. If you remember, when pizza hut and kfc initiated their delivery units, they strictly ask for a PTCL number for the delivery destination and would often call that number and check if the order had actually been placed. There is a trust element in the order being placed. </p>
<p>Next comes the cash value. unless the restaurant is charging at the point they recieve the order, for them its a waste of effort if they go out and deliver. They also know that once someone has made the payment, it probably wont be a scam.</p>
<p>But how do ou charge? With most of your market (over 98%) being prepaid driven, there generally is not enough balance in one account to pay for such a transaction. Also, from what we have seen, mobile firms want to offer these services on revenue sharing bases, and the amounts they charge are insane. Until a company like ipass, or even qpay comes and sets up a centralized platform for this, it most probably wont happen.</p>
<p>@suleman: nearly every mobile services company in pakistan has done pull sms services. these are fairly basic services. I can put you in touch with some people if you want.</p>
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		<title>By: Fariha Akhtar</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-42</link>
		<dc:creator>Fariha Akhtar</dc:creator>
		<pubDate>Tue, 17 Jun 2008 06:07:10 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-42</guid>
		<description>@Suleman

Suleman, I also know about one guy &lt;a href=&quot;http://alirazashaikh.blogspot.com/&quot; rel=&quot;nofollow&quot;&gt; Ali&lt;/a&gt; who is working on a similar idea. So, may be you can get in touch him too :)</description>
		<content:encoded><![CDATA[<p>@Suleman</p>
<p>Suleman, I also know about one guy <a href="http://alirazashaikh.blogspot.com/" rel="nofollow"> Ali</a> who is working on a similar idea. So, may be you can get in touch him too :)</p>
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		<title>By: Suleman</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-29</link>
		<dc:creator>Suleman</dc:creator>
		<pubDate>Sun, 08 Jun 2008 21:09:28 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-29</guid>
		<description>I live and work in Riyadh - Saudi Arabia. 

SMS applications generally are on the rise here. Here how it happens is, there are two types of applications. One that is used only for notification purposes ( The users subscribes to an informational SMS service for approx 12 riyals a month), and the service providers periodically sends out notifications and useful messages based on the content promised. This type here is known as PUSH SMS. (There are, of course,  some other uses of such services/capabilities. Businesses (banks, stores with good offerings &amp; discounts) here are aggressively using it for marketing campaigns either with your permission = &#039;permission marekting&#039; or without your permission = &#039;spam&#039; )

The other type being PULL SMS, whereby the user is given a short-code to send his/her request to, in a specific format, and get back the desired Information/or action. 

I am looking for such a platform. Who has done it?</description>
		<content:encoded><![CDATA[<p>I live and work in Riyadh &#8211; Saudi Arabia. </p>
<p>SMS applications generally are on the rise here. Here how it happens is, there are two types of applications. One that is used only for notification purposes ( The users subscribes to an informational SMS service for approx 12 riyals a month), and the service providers periodically sends out notifications and useful messages based on the content promised. This type here is known as PUSH SMS. (There are, of course,  some other uses of such services/capabilities. Businesses (banks, stores with good offerings &amp; discounts) here are aggressively using it for marketing campaigns either with your permission = &#8216;permission marekting&#8217; or without your permission = &#8216;spam&#8217; )</p>
<p>The other type being PULL SMS, whereby the user is given a short-code to send his/her request to, in a specific format, and get back the desired Information/or action. </p>
<p>I am looking for such a platform. Who has done it?</p>
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		<title>By: Suleman</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-28</link>
		<dc:creator>Suleman</dc:creator>
		<pubDate>Sun, 08 Jun 2008 20:57:16 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-28</guid>
		<description>Can anybody help me find someone who could actually build an SMS service like. 

It is called, Interactive SMS Service, where you send a txt msg to a short-code and the system then reads the message, and based on the command executes the message. I&#039;ve been looking for such a system last few weeks but haven&#039;t found one (except for the open source ones, which I never got around to working).  

Qasim, how much work you&#039;ve already done on this platform. Are you able to connect to Telecom Provider, and what would you require from your telecom provider in order to connect to your telecom provider (In terms of short-code, access and all). 

Would you mind talking to me about it a bit, if you get some free time?</description>
		<content:encoded><![CDATA[<p>Can anybody help me find someone who could actually build an SMS service like. </p>
<p>It is called, Interactive SMS Service, where you send a txt msg to a short-code and the system then reads the message, and based on the command executes the message. I&#8217;ve been looking for such a system last few weeks but haven&#8217;t found one (except for the open source ones, which I never got around to working).  </p>
<p>Qasim, how much work you&#8217;ve already done on this platform. Are you able to connect to Telecom Provider, and what would you require from your telecom provider in order to connect to your telecom provider (In terms of short-code, access and all). </p>
<p>Would you mind talking to me about it a bit, if you get some free time?</p>
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		<title>By: Fariha Akhtar</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-25</link>
		<dc:creator>Fariha Akhtar</dc:creator>
		<pubDate>Sun, 08 Jun 2008 16:46:17 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-25</guid>
		<description>@M. Qasim

Qasim, you can certainly sell your ideas here and that&#039;s what this place is for but at Ideas Hut,  Selling Ideas=Contributing Ideas :) and don&#039;t worry once anyone picks up that idea for implementation, as per rules of this forum, you&#039;ll also be recognized for coming up with that idea in the first place :)</description>
		<content:encoded><![CDATA[<p>@M. Qasim</p>
<p>Qasim, you can certainly sell your ideas here and that&#8217;s what this place is for but at Ideas Hut,  Selling Ideas=Contributing Ideas :) and don&#8217;t worry once anyone picks up that idea for implementation, as per rules of this forum, you&#8217;ll also be recognized for coming up with that idea in the first place :)</p>
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		<title>By: Muhammad Qasim Pasta</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-23</link>
		<dc:creator>Muhammad Qasim Pasta</dc:creator>
		<pubDate>Fri, 06 Jun 2008 19:47:38 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-23</guid>
		<description>I agree with Ali and TCS also launched similar service but with limited options ...

But there is a room (on which I have worked) ... do you not think we can create a complete online store with the help of Amaana?

Ops! Fariha ... may I sell my ideas here ;)?</description>
		<content:encoded><![CDATA[<p>I agree with Ali and TCS also launched similar service but with limited options &#8230;</p>
<p>But there is a room (on which I have worked) &#8230; do you not think we can create a complete online store with the help of Amaana?</p>
<p>Ops! Fariha &#8230; may I sell my ideas here ;)?</p>
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		<title>By: Ali Raza Shaikh</title>
		<link>http://ideashut.com/idea/consumer-products-via-sms/#comment-18</link>
		<dc:creator>Ali Raza Shaikh</dc:creator>
		<pubDate>Sun, 01 Jun 2008 14:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://ideashut.com/?p=8#comment-18</guid>
		<description>Don&#039;t you think Amaana (www.amaana.com) is working on something like this?</description>
		<content:encoded><![CDATA[<p>Don&#8217;t you think Amaana (www.amaana.com) is working on something like this?</p>
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